Books I've written about business and personal brand equity and strategic planning
Books I've written about business and personal brand equity and strategic planning
Personal Brand: Planning for Life is an instructive guide that provides a detailed process for defining, managing, marketing, and monetizing one's personal brand. Rather than focusing on the importance of branding, the book dives into practical methods to evaluate and strategize one's brand, targeting both job seekers and entrepreneurs. Concluding with advice on brand monetization and market expansion, this book offers an effective approach to personal branding, devised by a seasoned entrepreneurship professor and a high-achiever career coach.
Any book on planning has to be easy to read and full of examples on how to do it with forms and illustrations. That is exactly what this book is and why it is called a "guidebook".
Though there are a plethora of different marketing strategies--some more effective than others for your particular industry--it is essential to remember the setting in which your efforts are being driven: Effective marketing is not a stage. It's a battlefield. Brands exist in the mind. The mind of a consumer is like a wet, dripping sponge – constantly bombarded with media, advertisement, and information. The only way to get into the consumer's mind is to replace something that already exists. In How to Create and Grow Brand Equity, you will learn how to get into the mind of the consumer and stay there, despite the relentless competition fighting to take your place.
Elevate your business or career with tailored planning and impactful speaking engagements. Act now to harness decades of experience and insight at your disposal.